Custom Shopify Themes
Bespoke Online Store 2.0 themes, built from a blank file rather than a marketplace download.
- Themes shipped since 2017
- 120+Themes shipped since 2017
- Median LCP at launch
- 1.1sMedian LCP at launch
- WCAG 2.2 baseline, tested
- AAWCAG 2.2 baseline, tested
Themes we've built
We build themes around how your team merchandises: sections everywhere, flexible blocks, metafield-driven content and an editor your marketers can use without calling a developer.
- Online Store 2.0 architecture — sections, blocks and app blocks
- Metafield and metaobject content modelling
- Performance budgets with Core Web Vitals monitoring
- Accessible, keyboard-navigable components (WCAG 2.2 AA)
- Theme app extension compatibility
- Documented handover and editor training
Built with
Sections
From audit to handover in four stages
- 01
Audit & content model
We map how your team actually merchandises, then design sections, blocks and metafields around that — not around whatever a template happened to ship with.
- 02
Component build
Design to Liquid, component by component, on a development store you can open from the first week rather than at the first demo.
- 03
Performance & accessibility
Core Web Vitals budgets and WCAG 2.2 AA checks run on every pull request, so neither one becomes a post-launch surprise.
- 04
Launch & handover
A rehearsed cutover, then editor training and written docs, so your team owns the theme the day we step back.
Our old theme was ten years of patches on a marketplace download. They rebuilt it on Online Store 2.0 without losing a single customisation, and our merchandisers stopped filing tickets to change a homepage.
Iris Kowalski — Operations Lead
Custom themes, answered
From scratch, on our own framework. A marketplace theme carries thousands of lines you will never use, and every one of them is a performance cost, an accessibility risk and something to reconcile at the next upgrade.
Eight to fourteen weeks for most builds, depending on how many templates you need and how much content modelling is involved. You get a fixed scope, price and date before anything starts.
That is the point of the architecture. Sections everywhere, flexible blocks and metaobject-driven content mean new landing pages get built in the theme editor rather than in a sprint.
Framework updates land as reviewable pull requests against your repository, so you take them on your own schedule instead of drifting further from current standards each year.
Tell us what you're building
You'll hear back from an engineer, not an account manager, within one business day. Scope, timeline and price come in writing before anything starts.